Store : Selfridges

Its time to reignite your love of fashion with the season’s most joyful, free-spirited styles

Words: Thea Bichard. Images: Hugo Comte.

With all of us itching to get back out into the world again, it’s time to shower our much – neglected wardrobes a little love. But will the months ahead turn 2021 into the fashion equivalent of The Roaring 20s:2.0, or will we struggle to relinquish the ease of loungewear? Really, there’s no need to pick a side: SS21 is proving to be an eclectic, joyful mix of textures, colours and intriguing silhouettes, with plenty of opportunities for going all out (often while staying in our comfy zone). Filtered through photographer Hugo Comte’s dream-like lens, against a surreal ‘half-in, half-out’ backdrop befitting the months ahead, these are the styles horizons we’re keen to explore…

Go green

What better way to brighten our day than a welcome hit of feel-good green. Once again, Daniel Lee set the tone for the season. The bright burst of green that kicked off Bottega Veneta’s salon like show at London’s Sadler’s Wells theatre can head to toe across summer knits and elegant skirt suits (coincidentally, these are also keywords on our SS21 bingo card), and its influence spread to our shoes and bags, too. Be it a joyful pop of emerald, lime, mint or sea foam, we’re looking to pieces that not only reflect our optimism and hope for the year ahead but also nod to nature, now that we’re able to explore the great outdoors once more.

Written by: Selfridges media

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