What our clothes say about us.

Make no mistake about it: Oftentimes, we are judged by the way we dress. Because of this reality, it’s important that we define the image that we want to project to the world.

If you are still trying to figure out that image – or what might be called your ‘fashion essence’- worry no more! Look into your wardrobe and you will discover yourself. Think about the main reason you bought or have those particular clothes in your wardrobe. Your answer is there.

Research has proven time and time again that we dress according to how we feel. Clinical psychologist Dr. Jennifer Baumgartner has written about this phenomenon, which she calls the ‘psychology of dress’. For instance, if we’re feeling down or unhappy, we’re more luckily to wear dark colours or baggy clothes to express that feeling. However if we’re feeling upbeat, we’re more luckily to wear warm or bright colours. Generally, the colours that we wear represent the state which we’re in.

At other times, according to Dr. Baumgartner, we dress to hide ourselves – to mask our insecurities & fears. And on some occasions, our clothes serve as a function of what is going on around us, such as wearing black after someone dies. In that instance, black becomes the colour of mourning.
Fashion is a powerful expression of our lives, reflecting our inner emotions, as well as our public aspirations. Because of this reality, we should never neglect the quality of our wardrobes.

At EcoStore, we’re ready to help you.
As your online gateway to over 200 of the world’s leading retail brands, EcoStore puts luxury fashion at your fingertips. We deliver quality, high-end clothing conveniently & safely to your doorstep – wherever you are in Africa. At EcoStore, we help ensure that your fashion choices say something powerful about who you are.
As an African, you are valuable. Wherever you are across our wide, beautiful continent – you matter, and you deserve to be seen that way. Yet on a continent where fake goods so often flood the markets – dressing in genuine brands can be difficult. At EcoStore, we help you get the brand quality you deserve – and make the fashion statement you want.
Download the EcoStore App today!

Written by: Sinenhlanhla

Editor: Mambande Thomas ( Editor MFM Media)

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